Proposition: There’s something for everyone in a box of Favourites.

Step 1a: Deploy posters where the public can vote for their preferred Favourite using stickers that are cut into the poster. Place a few votes to show people how it works.

Step 1b: Supporting ‘Mystery Box’ posters are placed nearby to encourage people to vote.

Step 2: After votes are counted, the ‘Mystery Box’ product is revealed to be a whole box of the top-voted Favourite.