Reality Check

Supercheap Auto - Direct

Proposition: With over 10,000 items, you’ll always find something new for your car.

Insight: For car lovers having 10,000 products can ignite endless possibilities and dreams, but it also entails the need for extensive verification of vehicle compatibility.

Idea: Enable car enthusiasts to use AR on their own cars to test drive 10,000 products through a mobile app.

Execution: Engage car enthusiasts and drive app downloads with pre-roll ads targeted at car-obsessed Youtube channels that showcase the app’s mobile functionality. Highlight its AR capabilities, enabling users to test products using their phone camera. The app suggests products through interactive bubbles and provides details about their benefits. Users can conveniently purchase products within the app.