Ancient Predator

Greenpeace - PR

Proposition: Single use plastic created today, will be in the ocean tomorrow.

Insight: The megalodon was the ocean’s greatest apex predator. It has only recently been de-throned by a much more significant threat to marine life - Ocean Plastic.

Although thought extinct, people believe the mega-shark still roams the ocean.

Idea: A Greenpeace research team discovers a dead megalodon in the ocean and conducts an autopsy to find its cause of death.

Execution: Stream a live autopsy of the megalodon on the Greenpeace Youtube channel. The autopsy team finds a mountain of ocean plastic stuck in its stomach, which ultimately caused its death. They confirm that some of the plastic is decades old through expiration dates that are still visible.