Proposition: Fly from Sydney to London non-stop…
Project in a Sentence: There's a thing called Post Travel Stress Disorder, and Qantas is the cure.
Insight: Uniquely long flights from Australian cities to countries located north of the equator can leave passengers with lasting negative memories, resulting in a form of PTSD - Post Travel Stress Disorder.
Idea: Create awareness around Post Travel Stress Disorder and Place Qantas’s direct flights as the cure.
The DSM-5 is the primary framework for identifying mental health conditions. Add Post Travel Stress Disorder to the DSM-5 on behalf of Qantas to place them as an advocate for change and their cutting-edge non-stop flights as the solution.
Reach out to recent Sydney-London travellers on Facebook Messenger to evaluate signs of Post Travel Stress Disorder and inform them how a direct flight addresses those anxieties.
Convey that the feeling of coming off a 20-hour direct flight is better than people expect.