Insight: The cost of living is rising, resulting in increased shared housing and the desire to save money in everyday life.

Idea: Promote the idea of a shared car for a share house to save on the cost of living.

Execution: Target the many share house groups on Facebook and promote the idea of a shared car that saves money by splitting the cost of running a vehicle. Group members are encouraged to join ROLLiN' so they can easily add new or existing flatmates to their insurance policy at no extra cost.