Creative,
Competitive.
Not-For-Profit.
POETIC is a US based not-for-profit that equips girls who have experienced commercial sexual exploitation and sex trafficking to write a new chapter. Sasch and I pitched this idea after seeing the heavily redacted Epstein files. Our idea flipped these over-used symbols of anonymity and used them to highlight the problem instead. The campaign was launch in Dallas during the 2026 world cup and generated an influx of donations across multiple touchpoints.
Dallas 2026 World Cup Launch.
Sex trafficking cases spike significantly surrounding major sporting events. Our brief aimed to shine a light on this critical issue during the 2026 FIFA World Cup in Dallas, raising vital awareness when public visibility and local foot traffic were at their peak. To maximise impact, we launched a multi-touchpoint campaign on game day right at the heart of the action.
Activations included messaging printed directly on stadium-compliant clear bags, targeted Out-of-Home (OOH) media strategically placed around high-traffic fan zones, and key partnerships with influential figures and sports teams to amplify the message both inside the venue and across digital platforms.
Stadium Bags with blackout inserts that reveal a message when removed.
Partnership with Dallas Trinity FC post-World Cup with redacted names on jerseys with additional stadium coverage.
All donations are funneled through a simple landing page that also educates users about our mission.
